Hi everyone and thank you for reading my blog.
In this series I am going to go over how you can use Instagram, Facebook and other social media services to help market your listing. Since the birth of Facebook in 2004, yes it is over 15 years old now, social media has grown exponentially. Initially, it was designed to be a place where college students could interact and meet peers. Over the years it has become a network where people all over the world that can share ideas, opinions, become friends as well as MARKET and SELL products and services. Social media has actually grown to be such a great marketing tool that there are many companies who's only purpose is Social Media Marketing. Understanding how it works, using it and successfully marketing through social media is the goal of this series of blog posts.
I am a photographer so Instagram (IG) is a no brainer for me to use to post my work and share with people all over the world. It did require me to learn how to utilize it in order to get the best results from sharing or marketing my work. I am now going to share some of those tips with you.
Before we dive into the hows, whys and what ifs of social media, lets do a simple Instagram photo or video post to get started.
Below are some screenshots and the steps I take to upload a photo, video or slideshow to my Instagram. I hope it's helpful to you.
On my next post I will talk about #Hashtags, what they are and how they can help you.
This is the video I used in the sample screen shots below. As you can see, it is 1920 x 1080 wide screen so it needed to be adjusted when I uploaded it to Instagram.
Step 1 Clicking the +Sign
Click the + (PLUS) Sign at the Bottom Center of you phone screen.
This will open your "Camera Roll" or the Photo & Video Gallery that is on your phone.
Step 2 Choose Your Photo or Video
Tap the photo or video that you would like to post to Instagram.
It will replace whatever image is currently selected and enlarged to the center of your screen. Don't click NEXT yet!
Step 3 Correcting the Image Size
Note the image is oversized for the screen. This is because Instagram and most phone apps are being made to show photos and videos in a Square 1:1 Ratio instead of the Wide 16:9 Ratio we are accustom to.
Click the button I circled and the image will be adjusted to fit the Square 1:1 Ratio.
Now you can click NEXT.
Ask your photographer or videographer to render or create images this way to maximize the real estate on the screen. Take a look at my Flash Format Slideshows.